As of May 6, 2012, all Duffy the Disney Bear products, including plush, costumes, accessories and souvenir items, will have a “same-item” purchase limit of five. (“Same-item” means items with the same SKU number, a merchandise identifier. For example, you could purchase up to five 17″ Duffy plush and up to five 28″ Duffy plush because they have different SKU numbers.) The same-item purchase limit of five Duffy products applies to all Disney locations, including international locations and online, with one exception: at Tokyo Disneyland, the same-item purchase limit on Duffy products remains at three per transaction. If you have questions about merchandise sold at stores located at U.S. Disney parks and resorts, call 1-877-560-6477 or send an email to firstname.lastname@example.org.